POP UP PLAY

To develop an alternative design (products, services and strategy) for McDonald’s Happy Meal toys that will reduce waste, plastic usage and have a longer useful life.

Initial Sketches

This project required a large amount of initial research in order to identify the wants needs of the child and create something that would really engage them.

Pop Up Play is an educational, sustainable and plastic free alternative to current Happy Meal Toys. It promotes learning in a fun and playful way whilst aiding development of fine motor skills.

This was an industry project/ competition set by The Marketing Store (TMS). Pop Up Play was given 1st place and received a prize.

Final Concept

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